Fannie Mae - Blueprint Design System Teaser

A legacy creative archive lane for video, animation, enterprise communication, and older portfolio work that still supports the broader story.

Media Showcase

Media 1 / 2

Movie

Legacy archive / motion evidence library

Company

Fannie Mae

Role

Creative Direction / Video

Focus

Creative Archive

Skills

Creative Direction / Video / Design Systems

What It Proves

Keeps historical breadth available while focusing the rebuild on current work families.

The current WordPress site has useful older proof mixed with theme/demo pages and inconsistent navigation.

Collect older work into an archive lane instead of letting it compete with the strongest current case studies.

Use selective migration and redirects so public equity is preserved without keeping obsolete page structures.

Surface video and motion work where it reinforces the new cinematic interface direction.

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