Citi - KYC Review Flow
A draft Citi KYC case that demonstrates dense operational UX, analyst workflow design, comparison logic, risk review, and decision documentation through a sanitized HTML prototype.
Media Showcase
Media 1 / 13
MovieHero Scene
Compliance operations room / KYC analyst command flow
Project Notes
Company
Citi
Role
Creative Director / Product UX Architecture / Prototype Recreation
Focus
Enterprise Intelligence
Skills
KYC / Compliance UX / Enterprise Workflow / Prototype
What It Proves
Shows Kirk's ability to translate regulated operational complexity into a clear analyst workflow, not just a polished dashboard surface.
Problem
Compliance analysts need to move from customer lookup to a defensible decision while comparing related records, mismatches, product relationships, risk indicators, and audit rationale.
Approach
01
Recreate the workflow as a static click-through HTML prototype using only synthetic names, identifiers, values, products, and review notes.
02
Structure the flow around analyst intent: search, grouped results, household review, side-by-side comparison, CIN scope selection, risk matrix review, and decision completion.
03
Use compact financial-services UI patterns: dark mastheads, white work canvases, dense tables, status chips, rectangular controls, side panels, and audit-trail language.
04
Keep the publication boundary clear so the page communicates product thinking without exposing real customer data, production exports, internal labels, or confidential metrics.
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